BronyCon: The Documentary is an upcoming documentary film that will follow John de Lancie on his journey to a large convention of bronies known as BronyCon Summer 2012, at the Meadowlands Expo Center in Secaucus, New Jersey, as well as shedding some light on the growing fan phenomenon around the animated television series ‘My Little Pony: Friendship is Magic’.
While on stage at the 2012 Ottawa ComicCon, de Lancie announced that he has made plans to co-produce a documentary about “bronies,” older, usually male teenage and adult fans of the television show My Little Pony: Friendship Is Magic. On stage, de Lancie stated that he was taken aback by how disrespectful national news media portrayed the brony fandom. He resolved to do it “the right way” and, with the help of producer Michael Brockhoff and director Laurent Malaquais, began a Kickstarter campaign to help fund the documentary, titled “BronyCon: The Documentary”.
The Kickstarter campaign began on May 13, 2012. By May 16, 2012, the project had already surpassed its $60,000 goal. On May 27, 2012, it was announced that Tara Strong and Lauren Faust were joining the project as producers. They also announced plans to enlarge the project’s budget, hoping to increase the scale and broadness of the documentary, upping the budget to $200,000.
As of June 3, 2012, the project had raised over $200,000 with a current revised goal for the remainder of the period being $270,000. On June 8, 2012, it became the fourth most funded film project on Kickstarter, and it would become the second most funded film on Kickstarter with over $322,000 in pledges, not counting the contributions made through PayPal at the end of its run in June 10, 2012.
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